corporate entrepreneurship, innovation, Lean Startup, speaking

Why Corporates Engage with Startups @ Henkel

Henkel HQ, Düsseldorf

Recently I was invited by Henkel to keynote at “Henkel Startup-Day”, an internal innovation event at their HQ with +300 participants about why and how corporations engage with startups (and sometimes vice versa).

A participant describing my Keynote:

[…] Vidar Andersen, asked us to talk to a person we don’t know at all. A fairly easy task: I turned to the left and talked to a guy that was doing a dual course of studies with Henkel. At that moment he was writing about collaboration between companies and startups. Stunning, his enthusiasm and concentration paying attention to every single detail that was said. Andersen made one point clear that big companies have to be faster and adapt flexibly to startups’ pace in order to be successful. He also mentioned a splendid quote from Claus Schwab: “In the new world, it’s not the big fish that eats the small fish. It’s the fast fish that eats the slow fish”. With his funny sayings he made the audience laugh their ass off.  – Amina Mrad on Medium

These these were the slides I used:

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Events, innovation

Nordic creative businesses and the German market

Speaking in Norway

Speaking in Norway

Yesterday I was visiting my home country of Norway where I was honored to be invited to speak about exporting Nordic creative businesses and more specifically about how to do business in Germany at Hydrogenfabrikken in Fredrikstad based on my +8 years of doing business in the land of Volkswagen, Sauerkraut and Weizenbier.

The main take-aways I had to share were:

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corporate entrepreneurship, Customer Development, Education, entrepreneurship, innovation, startup

Introducing +Andersen & Associates

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People have been asking me what I’ve been up to in the last year and short answer is: I’ve been busy.

On the one hand busy supporting and nurturing the locals startup scene of Cologne grow and and teaching university students how to make their own mistakes instead of repeating my own mistakes when building a startup.

On the other hand, as a consequence of my experience with founding startups, working with corporations and teaching how to apply the scientific method to building startups at universities,   I’ve been receiving a lot of questions from my old corporate contacts. They’ve been asking me what they can learn from startups and which methodologies and processes they can use in their organization to create more innovation.  And the demand just kept on growing, so much so that I had to founded a new company to be able to serve the them.

Introducing +ANDERSEN & ASSOCIATES

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