Yesterday I was visiting my home country of Norway where I was honored to be invited to speak about exporting Nordic creative businesses and more specifically about how to do business in Germany at Hydrogenfabrikken in Fredrikstad based on my +8 years of doing business in the land of Volkswagen, Sauerkraut and Weizenbier.
The main take-aways I had to share were:
- Norway is not that beautiful and unique snowflake: To the rest of the world we’re “The Nordics” – So don’t be surprised if the rest of the world can’t tell Stockholm from Oslo, Helsinki from Copenhagen, Norway from Sweden. Swallow your national pride, co-operate and join forces with our neighbors and get on with it
- Norwegian culture is much like German culture, except where it isn’t – so educate yourself and pay attention to the do and don’t
- The service industry is one of the most growing industries in Germany – so there’s opportunity
- Small and medium businesses are the hidden champions, the German economic engine – sell to them
Do you want to book me? Shoot me an email at firstname.lastname@example.org and let’s talk.