Germany’s largest pitching event rolls on: Recently, the Rheinland Pitch‘s regular “Summer Finals” edition took place at the University of Applied Sciences Düsseldorf (HSD) in co-operation with Gründungszeit HSD!



Photos by Manor Lux.
Germany’s largest pitching event rolls on: Recently, the Rheinland Pitch‘s regular “Summer Finals” edition took place at the University of Applied Sciences Düsseldorf (HSD) in co-operation with Gründungszeit HSD!



Photos by Manor Lux.
Recently I had a blast prepping the startup finalist for the C3 pitching competition, back again at the Gateway Excellence Startup Center at the University of Cologne with my Pitching Masterclass, Startup Edition.



Interested in my Pitching Masterclass for your students, startups, or employees too? Get in touch!
It was initially created to serve the Rheinland Pitch back in 2013 to help educate our regional founders and prepare them for raising money – and has been constantly evolving and updated ever since, and today it contains accumulated knowledge and feedback from over 3.000 startups served – and counting.
The Pitching Masterclass Startup, Student, and Corporate Edition used to only be available to applicants to the Rheinland Pitch or people lucky enough to be in an educational institution, incubator, accelerator, or corporate innovation program who had booked me for my in-person, on-location Masterclass.

Today, in addition to the on-premise editions, my Pitching Masterclass is available to anyone everywhere as on-demand eLearning, featuring +2 hours of video and all the hundreds of slides as a booklet download.
Also available in bundles, especially popular with companies and organisations, including prepaid online mentoring & support vouchers for employees, booked and managed by the teams themselves on demand.
Recently I had the pleasure to be back at the Igniton+ Demo Night, this time experiencing the startup that I’ve been (b2b SaaS for early stage sales & pitch) coaching in the 19th batch of the Ignition+ program from Digihub Düsseldorf & Rheinland winning “best pitch” of the batch.
UPDATE: Following the tradition set by the startup I coached in the previous batch, OSPHIM – Layer Performance went on to be awarded “Digital Start-up of the Year 2025” by the German Federal Ministry for Economic Affairs and Energy (Federal Ministry for Economic Affairs and Energy, BMWE) for their outstanding digital innovation! FTW!

Congratulations Laura and Lukas of Layer Performance! Perfectly delivered pitch, very well deserved!
(BTW, if you too want to improve your pitch, you can enroll in my Pitching Masterclass online – available anytime, anywhere.)
UPDATE: The Meetup has a new home.
Last week saw the very first Defence Tech Meetup event, graciously hosted by Startplatz Düsseldorf.

Although it all came together on short notice, it turned out quite alright; People interested in making a difference by getting involved in defence technologies did indeed show up, great speakers could be convinced to share from their knowledge and experiences and take questions from the people attending the meetup, and everybody participating said it must continue – and so it will!
HEADS UP: Join the next Defence Tech Meetup on Sept 4h.
See you there!
The Defence Tech Meetup was created for people like you and me, people who are concerned by the geopolitical developments and are looking to get involved to help protect democracy and European values – our future – by helping to build the new generation of “Made-in-Europe” defence technologies.
The Defence Tech Meetup group (Update: Discontinued) is available to the public for anybody to join, it’s by no means an exclusive or secret group – but what gets shared at the actual meetups is by default not public, because we want to make sure people feel they can speak and share freely. This is also why members of the Defence Tech Meetup are only visible to other members (and why you won’t find any pictures of the members participating shared in public).
However, as this was the first meetup of its kind, I thought I’d make an exception to give people still on the fence or curious about joining a better understanding of what a typical meetup event looks like.
But the next time, you’ll have to be there in person.
On Wednesday May 14th at 1830 hours CET at Startplatz Düsseldorf, we met up for the very first time.
After a short intro about the meetup’s how and why, the participants introduced themselves and shared their motivation for joining, what they wanted out of the meetup and what they felt they could contribute with in the group.
It was then time for our first invited speaker was Stavros Messinis on video call from Athens, Greece who shared his learnings from founding a defence tech startup and selling it to Delian (nee Lambda Automata) within the course of around two years.

Some of his key insights that stuck with me were:
*The term Prime is often used to refer to a handful of large companies (incumbents) that hold contracts for major Department of Defence (DoD) systems and programs. Technically, the term “prime” means anyone who has a direct contractual relationship (in this context with a DoD government entity). **The term Neo-Prime refer in this context to the new wave of defence companies, often still privately held and venture backed, that aims to either disrupt or complement the incumbent primes with new technology, rethinking defence (that have already successfully formed a direct contractual relationship with DoD).

The second speaker for the evening was Lars Mesenbrink from Orrick, one the leading law firms in the world when it comes to technology and innovation.
Lars’ talk was a primer on how to stay out of legal problems in Germany when building defence tech and he was happy to also give us permission to share his slides and graciously spent a lot of time after his talk to answer our many questions.
Some of the key takeaways for me was “know your investor” and “know if you classify as a weapon or dual-use (and dual-use has to be real and credible, not made up by you)”. Furthermore:
Download the slides as a PDF ⬇️ (also available as a slideshow at the bottom of this page)

We then voted if it was worth continuing with the meetup (it was a resounding YES), and took speaker wishes and topic requests for feature meetups.
The following was noted as of interest for future meetups from the participants:
Now taking wishes and requests does not guarantee it can and will happen already at the next meetup, but we’re going to make an effort to touch on the topics – if feasible and with enough people interested.
Don’t forget to join the Meetup group Update: check out https://defensetech-inkubator.nrw/events and attend the next Defence Tech Meetup event in person on June 25th 1830 hrs CET, at a location in DUS yet to be announced – so save the date now.
Lars’ presentation as an image gallery:



















Recently, I was invited to mentor the teams participating at the 10th anniversary Startup Sprint Düsseldorf (think Startup Weekend, sans a global network).

I was also asked to do a little impromptu TL;DR on pitching, prepping the teams for what they could expect; If you can tell me which problem or need you are solving, for whom you’re solving it, and how – like a 6 year old child can understand – you’re already 80% on your way, 100% better than most! (want to learn how to pitch your startup successfully to investors? There’s my pitchingmasterclass.com for that! :)

Mad props to Ingo, Georgis, Peter, & team for keeping the volunteering up all these years! (And thanks for the shout-out, Peter – nice gesture to an OG! )