Education, entrepreneurship, pitching, startup

How to Pitch Your Startup

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Yours truly live on stage at LeWeb in Paris pitching “Gauss - The People Magnet” (Image CC @francois_tancre)

How to Pitch Your Startup

I see a lot of startup pitches and pitch decks. And most of them suck. So let me share some basic knowledge to help you avoid my rookie mistakes and to help you massively improve your pitch before you reach out to investors, before you start raising that funding round. It’s so important to clearly explain your business and its goals. You should also mention who your target market is. This will allow investors to understand the sort of demographic that you’ll be appealing to, allowing them to work out whether or not there is a gap for this business. Once a business has worked out who the target market is, they’ll be able to engage in personalized marketing. This can build customer loyalty and trust, whilst also increasing sales. Perhaps businesses should find more online about personalized marketing. It could be impressive for investors.

(If you like this post, you’ll probably love the much more in-depth Pitching Masterclass.)

There are actually three pitches you need to master. Read on to master them all.

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