Business Ideas, Social

Evil ReTweet business plan from hell

Here’s an idea that occurred to me as I accidentally clicked a retweeted and shortened link on twitter this morning. The thing is, the link opened the target address in a frame (think Google image search) with a rather obnoxious self-advertising header. Eeeeeew!

Needless to say, I was rather put off by the whole experience. There are several services doing this and quite some people using them. To protect the names of the guilty I’ll not name the services or the tweep perps.

However, it got me thinking; What if an Amazon Affiliate-like approach would be implemented to an url shortening service like the one mentioned above? You’d sign up to the url shortening service and you’d get ‘rewarded’ for retweeting urls shortened by the service – or rather for spewing advertisement.

I’ve tried to illustrate it in glorious monochrome below, using Balsamiq Mockups and about 29 seconds.

Technically, the url could contain a hash – or whatever – containing User ID, Original URL, AD served, etc, etc, etc.

I’d like to add that personally, I don’t think such a service would survive. That is to say, I like to think that it can’t. However, such an evil scheme may already exist.

Do you know of any such services? If not, you read it here first and I want my blood money! ;)

Update (04.05.2009):

It seems like adf.ly has implemented something along these lines now. Hey! What about my cut?!

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Lessons Learned

5 Lessons Learned

In my previous post I tried to provided an explanation for my involuntary online hiatus. But what did I learn from entering and escaping a black hole?

A. I made mistakes
B. See A

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1. You can never prepare early enough for changes in personnel and/or workload.

If you are responsible for recruiting your own staff, get involved with appropriate universities and other places of education to keep ahead of the curve. Get good recruiters working for you – for free (that’s another post, though).

Engage and be present in the relevant professional communities.

You can never start to soon to look for your next rock star employee(s). Think of it as a mandatory continuous process. Commit to the appropriate time for getting involved and engaging.

2. Let your surroundings know you are experiencing an exceptional situation and how and when they can expect a response. It’s OK. It happens.

Post a disclaimer on your blog as soon as possible.

Add an auto responder on your mail, private and/or professional.

Call people personally to let them know in advance.

3. Do not let your personal life suffer unreasonably and over time.

This is hard. You’ve probably been there too. Be very conscientious of your personal life in times of professional duress. You are going to need that personal time with yourself and your loved ones more than ever. You will be stronger from it. Take two or three steps back and plan accordingly. Share with your close ones; chances are they can help you.

4. Don’t even try to catch up on every single piled up correspondence.

Write an honest apology response explaining the situation, making sure that the senders know that they will have to get back to you yet again if they still have open issues in need of your attention.

5. Fess up when you fuck up.

Admit to your mistakes personally, identify possible improvements and move on. This is not the time to be pointing fingers at others or to be playing the blame game. This is the time to be on the offense, taking responsibility.

Just one more thing.

6. DON’T TAKE IT TOO PERSONALLY.

If you are like me, you might find this very hard too, but hey! It’s real life – not Hollywood fiction. Shit happens. You make mistakes too. It’s just business. Cheer up – you’re going to die anyway! :D

I probably failed on several accounts the last three months. Hindsight has 20/20 LOLCAT vision, but I hope I’m now stronger and more prepared to meet the challenges of tomorrow by the experience.

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Lessons Learned, Little Known Fact, News

The Times They Are A-Changin’ – Repentance and Apologies

It’s no secret that I’ve been out of the online and offline loop for over three months.

I’ll eventually tell you why, but the theories and rumors surrounding the absence are probably more interesting and entertaining than the actual truth.

No, I was not hired for the Obama Campaign. I did not help establish the future political platform 2.0 to turn America around. Barack should still feel free to call, though.

No, I did not lose it all in the great Crunch. Credit Crunch or Tech Crunch 50, I never get invited. I don’t discriminate.

No, Pownce did not hire me. That fail train already left for euthanasia station without me.

The actual factual truth is that I was busy keeping a company afloat, thinking forward and expanding at a time where time and resources were getting record scarce, saving and securing workplaces and business for the future.

It paid off, though. We’re solid. Golden. Sorted. Awsun, akshully.

However, I’ll drink that glass of champagne with you later.

It’s hard to be enthusiastic left with a head stuck through several brick walls, wondering what the hell life is all about, desperately in need of a timeout.

I do honestly and sincerely apologize to anyone who tried to mail or call me in the last months. I feel like human manure. I’m finally getting around to you. I am so sorry that I did not tend to you earlier.

I am getting back to you. You mean a lot to me. No, seriously. You do. Hold on to that little speck of trust that you may still have in me.

If anything, I’m proof positive that information do indeed flow back out of black holes.

Update: I’ve posted some of the lessons I learned from the experience.

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