On Thursday the 6th of May I attended the Freigeist Conference at Rheinenergie Stadium in Cologne. The conference connects movers and shakers in the regional online tech and marketing scene; marketers, agencies, programmers, global companies (Google, Microsoft, etc), start-ups, consultants, venture capital, funders, founders, investors and the like. I thought it would be a good opportunity to reconnect with old contacts, meet new and sample the general status of the regional tech scene.
I had to cut the conference short to attend to matters at work, not being able to attend the more social sessions and the start-up pitch competition in the evening, but heres’s a rough of what I experienced before having to leave prematurely.
Steffen Kramer from Google Germany showed off some of the tools they provide to plan, track and monitor online marketing efforts and a brief primer how to use them:
Google Insights For Search
Google Ad Planner
The Google Business Channel on YouTube provides more videos on their solutions.
I managed to live-stream some of the talks, but the network and software was unfortunately a bit flaky.
Dr. Kai Thierhoff talked about successful German startup stories, but unfortunately – at least in my personal opinion – the focus of the talk was mostly on clones of US start-ups, the German mee-too companies that will, as I see it, have extreme problems sustaining business after launch (just a hint to copycats; the Internet knows no borders, you know) – and besides are very boring and very non-innovative. He also mention the brilliant presentation template from Sequoia Capital that is worth checking out if you are thinking of pitching VCs for funding.
Carsten Humm, technology evangelist at MSFT held a basic primer on the concept and pricings. A selling point was that they comply with EU data storage and privacy laws – the data is saved within the EU should you require it.
He also mentioned that MSFT will be holding a BizSpark Camp in Cologne on the 24th of June if that’s your sort of thing.
Here’s a short primer on MSFT Azure lifted off YouTube: