Lessons Learned

5 top reasons why I suck at blogging

1. No time

Don’t we all just love this catch-all excuse for just about anything? It’s a poor albeit very convenient crutch; Of course I never have the time to do anything if it’s not planned and prioritized. I’m very guilty of omitting blogging from my time management.

(Time and task management and prioritizing in itself is another very interesting topic I will save for a later GTD post.)

2. No focus or general topic

All the blogs I read tend to read focus on some general or specific area of interest. The topics interest me, I know I can expect more of the same and hence I keep coming back. Makes sense. Most bloggers also generally tend to have a specific type of product(s)or service(s) that they’d want to promote on the blog, which makes it easy to fashion content around that. And of course, they all probably know very well what is seo and all the other content metrics needed to hit the sweet spots on Google. There you have it, focus and structure. My blog varies wildly in width, quality, depth and (ir)regularity – probably to the point where my close friends and even my mother have lost any vague novelty interest by now.

Perhaps it’s descriptive of me as a person. I’m interested in a whole bunch of confusing things, chatty have a lot to say and a lot of biases opinions about most things. I’m probably hard to conveniently tag.

3. Lack of incentives

My .com biz already had a very high page rank even before SEO and SEM entered the vernacular (ATH 9/10, currently 7/10) and asking Google for my name returned relevant top results pages long before I started blogging. I never intended to make money from blogging. I have no books to flog, no conference talks to pimp offer, no sponsors, no ads, no agenda, no brand, no product, no concrete goals behind the blog. I do not have anything to sell you – other than myself, if you will.

I did have a vague notion about sharing my thoughts and ideas with the world and participate in a sort of global conversation. (No, seriously.) I’m not going to pretend it was all well thought out, though.

Twitter is now catering for my conversational needs in more and perhaps better ways than my blog. That is perhaps a topic worthy of a separate post in itself.

4. No experience with the blog format

I do write professionally on a regular basis. It does not come particularly close to blogging, though. I do not have to consider that the whole world – or as the case may be no one – is going to read it. In my day job I get paid to deliver a well-informed and professional opinion; Palatable or controversial, witty or droll. Maybe I need to hire a team that can help me put content on my blog page from an SEO standpoint (you might want to visit https://victoriousseo.com/blog/measure-site-traffic/ to gain more knowledge.). Going down that route can help in getting more visibility.

Also, on a my personal blog, I tend to end up with long winded blog posts like this. That post takes too long to read and took too long to write. Not surprisingly, it didn’t make for much of a conversation either.

My lack of experience with blogging probably leads to a lot of lost opportunities. A successful blogger sees a new post whereas I’m still stuck in an old mindset. As an example, I enjoy taking pictures and shoot videos and upload them to flickr viddler youtube and or vimeo to share with you. It very often ends there. Now, someone with a different mindset than myself would probably have made a small story to go with many of those uploads and recycle blog them.

5. No lab experience

According to social media oracle niceguy Chris Brogan, a lab is something you could need.

It’s not like I had no web exposure prior to securing this painfully long and stupid cleverly named URL, but i never conducted any conscious lab experiments before entering the fray.

On the other hand, this probably IS my lab – my soapbox.