If there was a general theme to take home at the Plone Conference 2007 in Naples, Italy on the second day of the conference – beside from Plone now being officially trademarked – it has to be that “Plone is a Product” and “Plone is Democracy”.

Now everybody repeat after me… No, seriously – all together now! :)

I think “Plone is a Product” is a very important statement. It really helps to explain that “Plone is not technology” and it’s a helpful ‘tool’ to position and ‘sell’ Plone, both for the community and people new to Plone.

“Plone is Democracy” tells a powerful story with only three words. Plone is open for anyone who wishes to participate. Plone is you.