I found this presentation from 2011 in my digital drawers and thought I’d share it with you as it seems to be still relevant – even after these years.
It was originally commissioned by a customer, an agency, who wanted a primer on data driven digital marketing. I have redacted the customer-specific details but without removing much of the content, if at all.
Perhaps you’ll find something useful in it. Either for your agency, your customers or your corporation. Let me know what you think.
Do you want to book me too? Shoot me an email at firstname.lastname@example.org and let’s talk.