As I was in the area, I just had to stop by the legendary Xerox parc in Palo Alto and pay my dues. The home of the GUI and numerous other firsts. Obligatory geek homage.
Though not really an Applefanboi, I couldn’t pass up the opportunity aussie online casinos to pop by Infinite Loop 1 in Cupertino for a quick pose. On another note, it was also interesting to see the actual offices of the guys and gals I’d been previously only been talking on the phone with from across the Atlantic. (A work thing. Nothing exiting. Don’t ask – I’d have to kill you. ;)
The workshop partnered young tech and Internet savvy people from the DNA digital initiative with DTAG decision makers to discuss how their corporation could potentially benefit from and deploy new strategies for e.g. corporate culture and product development.
Sure enough, Obermann is every bit the charismatic leader that you’d expect him to be, but with 30 minutes of his precious time allocated to listen to the summary of our workshop, the possibility of a proper dialogue and discussion was accordingly limited. It was nice to see him take the time, though. Kudos.
It was slightly fascinating to observe the depth that some of the participating employees of DTAG would sink to in the presence of their top dog. It was like a sudden lapse of personal integrity, as if the teeth of the previous biting discussions had all but fallen out. I guess it’s all natural – the presence of the Alpha male and all that jazz – but slightly embarrassing nonetheless. I can’t help but think it would have been more productive for the discussions to not have Obermann present.
My personal conclusion of the workshop was that – although highly interesting topics and people – the Enterprise 2.0 is not my battle. I’m unfortunately not passionate enough about the topic. I have other fish to fry, bones to pick. It was an interesting ride. So long and thanks to everyone for the experience.
As long as enterprises see, in the lack of a better word, Web 2.0 as a trendy afterthought that can be tacked onto existing and outdated models of thought – it’s thanks but no thanks for me.
It is my view that Enterprise 2.0 (whatever that may be to you) involves radical paradigm shifts, by and large incompatible with current enterprise paradigms. Furthermore, I’m convinced that I as an outsider cannot change an enterprise; The real revolution and innovation comes from highly innovative and passionate individuals within the enterprise.
As I wrote yesterday, I attended a DNA Digital workshop held in the 4010 Telekom store in Berlin to discuss how so called digital natives, social media and web2.0 can positively influence and help shape the future of Deutsche Telekom (DTAG). [Big fat disclaimer: I work for a company that does business with DTAG] Here’s the follow-up as promised.
The goal of the workshop was to select the members of the DNA Digital community that would attend and speak at the next and perhaps more exclusive workshop with DTAG CEO René Obermann.
The workshop itself was more or less organized in the style of a open-space meeting. Any attendee was free to step forward to present a topic that they’d like to discuss and the rest with no topic of their own could chose to join in group discussion of the topics of interest. Topics ranged from “apps development via social media” to “cultural change and credibility”.
I chose to participate in the latter, “cultural change and credibility”, sparked by Lutz Hirsch and Basti Hirsch (if my memory serves me correctly) as it is a topic that highly engages me personally. The number of challenges, ideas and thoughts that were addressed in that discussion is probably symptomatic of the complexity of the subject matter. I will not try to repeat them all here as they have already been posted on the DNA Digital blog (German).
At the workshop I found myself pimping the book Tactical Transparency by Shel Holtz more than one time. I think it’s a good primer on the transparent enterprise – and no, I’m not getting a cut for saying that. ;)
In conclusion I was positively surprised by the variety of people, opinions, ideas and experiences shared. I was also very pleased to register a high level of authentic personal engagement among the attendees. My cynical suspicion before the workshop – that the whole thing could be an embarrassing play to the Telekom gallery – was definitely put to shame.
Looking forward to see you DNA Digital guys again at the Obermann gig in Bonn on the 17th of June!
Disclaimer: I work for a company that does business with DTAG. However, I'm not getting paid nor am I instructed to write this blog or to participate in the Enterprise2.0 discussion.
For good luck and more of this, click the "Follow" button below: