Back in May, I was invited to be a speaker at the online-only “Growth Europe Summit”. Here’s that talk if you missed it.

TL;DR – before you’ve reached product-market-fit (PMF), there’s nothing to hack. It’s too early and any time spent on “hacking growth” like the self-help text books describe, will be a waste of time (you don’t really have).

Pre-PMF is the time to be doing more hard work and less hacking.